What Media.com is
Where trusted sources publish.
Media.com is building a global social and publishing network designed around identifiable sources, verified people and organizations, and content published directly at the source.
WHY MEDIA.COM
Trusted content needs a source.
Content now moves across feeds, search, messaging, websites and AI systems faster than ever. Along the way, context is often lost, original sources become harder to identify, and content can be copied, excerpted or redistributed without a clear connection to where it came from.
AI is accelerating that change by making content easier to create, reproduce and transform.
Media.com was created around a simple idea: source should be visible.
OUR VISION
A clear connection between content and source.
Our vision is to make Media.com the internet’s leading destination for content from identifiable people and organizations.
We verify who publishes and preserve the source of every piece of content across the Media.com network before it is distributed online.
A PERSPECTIVE ON THE FUTURE OF MEDIA
Why source and trust matter online.
Larry Weber Media.com Advisor · Founder, Weber Shandwick · Chairman & CEO, Racepoint Global
Larry Weber shares his perspective on the changing media environment and why identity, source and trust are becoming increasingly important.
OUR PRINCIPLES
A clearer internet starts with the source.
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IDENTITY
Know who is behind it.
People should be able to understand who is behind the content they encounter.
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SOURCE
Know where it originated.
Content should remain connected to its original publisher and point of origin.
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ACCOUNTABILITY
Stand behind what you publish.
Identifiable publishing creates clearer responsibility for what is said and shared.
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INDEPENDENCE
Standards should remain independent.
Verification, moderation and editorial decisions are kept separate from commercial relationships.
The Content Authenticity Initiative (CAI) is an association founded in 2019 by Adobe, The New York Times and Twitter.
CONTENT AUTHENTICITY
The future of content needs a visible source.
AI is making content easier to create, reproduce and distribute at unprecedented scale. As that happens, identity and provenance become more important, not less.
Media.com is a member of the Content Authenticity Initiative, supporting a broader movement toward greater transparency around the origins of digital content.
Media.com is working to establish a new benchmark for the internet, bringing together verified identity and content provenance.
TRUST & RESPONSIBILITY
Trust should be designed into the platform.
Media.com is being built around clear standards for identity, publishing, moderation, privacy and accountability. Our Trust Center explains how these systems work, the rules that apply and the safeguards designed to support a more transparent publishing environment.
Trust requires independence.
Media.com separates commercial relationships from verification, moderation and editorial decision-making. Advertising and partnerships do not determine verification standards, enforcement outcomes or organic content treatment.
LEADERSHIP & ACCOUNTABILITY
Built by people accountable for what we create.
Media.com is being developed by a global team spanning technology, media, verification and governance, with clear responsibility for the standards and systems behind the platform.
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James Mawhinney
Founder & Chief Executive Officer
Responsible for the vision behind Media.com, its overall strategy and product direction, and the development of the platform and the standards it is built on.
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Michael Weiss
Director
Provides oversight and governance at board level, drawing on experience founding and operating technology companies at scale and on responsibility for corporate conduct.
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Irene Salvadori
Head of Verification
Leads identity and verification standards for individuals and organizations, and the verification operations that support authenticity and integrity across the platform.
Report
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