Good is the enemy of great. Jim Collins studied thousands of companies to find just eleven that made the leap from good to great. They all followed this framework. Disciplined People ➔ Level 5 Leadership. Personal humility combined with professional will. Leaders who build the company, not their ego. First Who, Then What: Get the right people on the bus before you decide where to drive it. Hire for character, not just skills. Disciplined Thought ➔ Confront the brutal facts. Face reality head-on. Lead with questions, not answers. The truth makes the right decisions obvious. Hedgehog Concept. Find the overlap between what you're passionate about, what you can be best at, and what drives your economic engine. Then stay there. Disciplined Action ➔ Culture of Discipline: Give great people freedom within a clear framework. If it doesn't fit your Hedgehog Concept, don't do it. Technology Accelerators: Use technology to accelerate momentum, not create it. Only adopt tech that fits your core concept. The Flywheel 𐃏 Small, consistent pushes that build unstoppable momentum over time. Most companies never become great because they're satisfied with good enough. They chase every opportunity, avoid hard conversations, and lack the discipline to say no. The companies that dominate? They do fewer things with absolute focus. Which of these six concepts is your biggest gap right now? hashtag#Leadership hashtag#BusinessStrategy hashtag#GrowthStrategy hashtag#OrganisationalDevelopment hashtag#BusinessGrowth hashtag#StrategicLeadership hashtag#CompanyCulture