Looking forward to the EPIC Creators & Brand Builders workshop today at 4pm GMT with Andrew Tindall (System1), Tom Roach (Jellyfish) and Jane Christian (WPP) where they'll be unpacking the latest research on how creators drive brand growth. The panel will explore findings from System1’s work with Effie and TikTok on how creators can deliver lasting brand effects, the role of showmanship and smart creative choices, how creator campaigns scale through a Lots of Littles media approach, and the latest IPA evidence showing creator ROI comparable to TV. I'll be sure to share all the highlights! 👄