How Loop Earplugs Turned Down The Volume For Gen Z And Dialed Up Massive Revenue Maarten Bodewes and Dimitri O suffered hearing damage from years of attending loud concerts and wanted to help others avoid the same fate. Now their cult earplug company brings in $220 million, has collaborations with Coachella and McLaren, and has just come to a big box retailer. Read More: https://www.forbes.com/sites/simonemelvin/2025/10/25/how-loop-earplugs-turned-down-the-volume-for-gen-z-and-dialed-up-massive-revenue/