The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s a $250 billion global force reshaping how brands build loyalty, drive engagement and grow their businesses. Once viewed as a playground for influencers, today’s creator economy is at the center of serious business strategies — and it’s only getting bigger. Goldman Sachs predicts it could nearly double to $480 billion by 2027, according to their 2023 Creator Economy report. Source: Forbes Image: Getty Read more: https://www.forbes.com/sites/lowes-creator/2025/06/16/how-the-creator-economy-is-reshaping-modern-marketing--and-why-brands-are-paying-attention/