'It’s simple — market in a way that respects people. Build with values, trust, and emotion, not just algorithms and bids. Content creators, marketers, and brands can all grow without losing credibility. When I started speaking about it, it felt like a choice. Today, it feels like the only way forward. Nikhil Kamath recently shared data that reflects what many of us have been seeing firsthand. Engagement is falling everywhere. X down 48% Facebook down 36% TikTok down 34% Instagram down 16% New signups have slowed. People are spending less time scrolling. Trust is at an all-time low. 76% of people feel brands rely on clickbait 72% fear AI will spread misinformation 68% say brand content is boring and repetitive Only 11% trust 'traditional' social media at all' Source: Zubair Ahmed Read more at: https://www.linkedin.com/pulse/social-media-recession-real-heres-what-means-us-zubair-ahmed-6pvkc/