Content on platforms such as YouTube, TikTok and Instagram will attrac...

Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift” for the media world.
Source: The Guardian

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User-generated material to surpass advertising income from professional media amid change in viewing habits

The Guardian

Social media creators to overtake traditional media in ad revenue this year

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Jodie Bush

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