YouTube creators added £2.2bn to the UK economy last year. And for the first time, Parliament is taking notice. But this isn’t just about GDP. A new All-Party Parliamentary Group (APPG) has been formed to support the creator economy - treating creators as cultural institutions, not just content producers. Its mission: Give creators access to public funding, skills training, and business development support — the same backing traditional creative industries already get. Over half of UK creators say their voice isn’t heard in policymaking. Many still can’t access loans, secure studio space, or navigate complex filming permits. Now, Parliament is looking to fix that - with policies focused on: -> Stricter rules for influencer marketing and ad transparency -> Legal protection for child creators -> Fairer pay and copyright safeguards as AI reshapes creative work The message from Westminster is clear: The creator economy isn’t a sideshow - it’s a pillar of the UK’s economic future. Creators seem have moved beyond recognition. Now comes representation - and the infrastructure to match their impact. Credit: LOI Global Creator Marketing Agency