How digital decay is costing advertisers millions of pounds in wasted ad spend We’re in the middle of a digital decay emergency and it’s costing advertisers millions in wasted ad spend. Digital decay doesn’t just frustrate users, it’s a deep, systemic issue draining ad budgets, weakening return on ad spend and undermining brand trust across the ecosystem. Fixing this isn’t just about improving user experience; it’s about unlocking better campaign performance, protecting reputation and driving stronger returns. Read more at: https://bit.ly/ukdigitaldecay