Laura is an award-winning PR veteran and B2C, B2B and convergent marketing expert, who's helped global and start-up brands reach stakeholders in meaningful and game-changing ways. Her career spans three decades built from a strong track record directing marcomm efforts for the world’s biggest brands including IBM, Yahoo!, P&G, Amazon, Ford, AMEX, Disney, Kellogg’s, Marriott, Nike, and hundreds of tech start-ups. She's an experienced crisis comms/ reputation management expert and media trainer.