Commercial Integrity

Commercial Integrity is Media.com's umbrella framework for commercial conduct.

It is the commercial counterpart to Media.com's Content & Conduct Standards.

Media.com supports advertising, creator monetization, sponsorships, payments, commercial relationships and other forms of legitimate commerce.

Commercial participation nevertheless introduces additional requirements concerning:

• transparency;
• identity;
• authority;
• eligibility;
• regulation;
• payments;
• commercial claims;
• user protection;
• conflicts;
• fraud;
• commercial system integrity; and
• accountability.

This Policy establishes baseline commercial requirements and governs matters that apply across multiple commercial products or are not assigned to a more specialised Commercial Integrity Policy.

The Commercial Integrity family includes specialist Policies concerning:

• Advertising Standards;
• Branded Content & Sponsorship Disclosure;
• Creator Monetization Standards;
• Payments & Restricted Activity; and
• Prohibited & Regulated Goods and Services.

These Policies operate within the framework established by this Commercial Integrity Policy.

Commercial Integrity is not merely a category label.

It performs two functions.

First, it establishes shared principles, definitions and eligibility architecture across Media.com's commercial products.

Second, it may independently impose commercial requirements where an activity is not fully addressed by a specialist Policy.

This Policy applies to commercial activity across Media.com, including:

• advertising;
• sponsorship;
• branded content;
• creator monetization;
• Support;
• Memberships;
• paid content;
• payments;
• payouts;
• creator commerce;
• marketplace transactions;
• brand and creator matching;
• affiliate activity;
• fundraising;
• regulated commercial activity;
• Source API and data licensing;
• Premium Handles;
• commercial account functionality; and
• other present or future revenue-generating products.

Users should be able to understand material commercial relationships.

Media.com should be able to identify the relevant commercial actors.

Commercial activity should not materially deceive users.

Permission to use one Media.com function does not automatically create eligibility for another.

Specific commercial Policies should govern their specialist subjects.

Commercial restrictions should ordinarily be targeted to the relevant feature or risk.

Identity Verification and eligibility to undertake a regulated or commercial activity are distinct.

Commercial systems should not be used to exploit, defraud or manipulate users.

Revenue, transactions and commercial metrics should arise from genuine activity.

Commercial eligibility may differ by jurisdiction.

Commercial Activity means conduct undertaken for, connected with or materially intended to obtain financial, business or other commercial benefit through Media.com.

Commercial Eligibility means whether a person, organization, account or activity may access specified commercial features.

Creator means an individual or organization publishing content and potentially participating in creator monetization or commercial relationships.

Advertiser means the person or organization responsible for paid advertising.

Sponsor means a person or organization providing money, products, services or another material benefit in connection with content or promotion.

Agency means a person or organization authorised to act commercially for another party.

Intermediary means a person or organization facilitating a commercial relationship between other participants.

Seller or Provider means the person or organization responsible for supplying a product or service.

Beneficiary means the person or organization ultimately receiving or intended to receive a material commercial benefit.

Beneficial Advertiser means the person or organization ultimately promoted or commercially benefited by advertising where different from the entity purchasing or managing the campaign.

Payer means the person or organization from whose payment source funds originate.

Payee means the person or organization legally designated to receive a payment.

Payout Recipient means the person or organization receiving a Creator or other Media.com payout.

Marketplace Participant means a person or organization using a Media.com commercial marketplace.

API Licensee means a person or organization granted commercial access to a Media.com API, data service or related licensed product.

Premium Handle means a Media.com handle designated as subject to additional commercial terms, fees or eligibility requirements.

Commercial Verification means checks reasonably necessary to establish eligibility for a commercial activity beyond basic identity or organization Verification.

A person or organization may hold multiple commercial roles.

For example:

• a Creator may also be an Advertiser;
• a Brand may also be a Sponsor;
• an Agency may be both payer and campaign manager;
• an organization may be both Seller and Creator; or
• a Marketplace Participant may become a Payout Recipient.

Media.com's systems should preserve these roles rather than reducing every commercial participant to a single generic user type.

Each commercial actor remains responsible for conduct within their role.

Use of an Agency or Intermediary does not automatically transfer responsibility away from:

• the Advertiser;
• Sponsor;
• Seller;
• Beneficiary;
• Creator; or
• other underlying commercial principal.

Agencies may act for clients where appropriately authorised.

Media.com may require evidence concerning:

• client identity;
• authority;
• Beneficial Advertiser;
• payer;
• campaign relationship; or
• another material commercial relationship.

Users must not use Agencies, shell companies, nominees or other structures principally to conceal the actual person or organization responsible for commercial activity.

Legitimate confidentiality or corporate structuring should be distinguished from deceptive concealment.

Media.com should treat the following as independent determinations:

• CONTENT ELIGIBILITY
• COMMERCIAL ELIGIBILITY
• MONETISATION ELIGIBILITY
• PAYMENT ELIGIBILITY
• ACCOUNT ELIGIBILITY.

These states should be maintained independently within Media.com's platform architecture.

Content Eligibility determines whether a publication may appear on Media.com under applicable content Rules.

It does not determine commercial entitlement.

Commercial Eligibility determines whether an account or activity may use specified commercial functionality.

A user may remain eligible to publish while being commercially restricted.

Monetization Eligibility determines whether:

• a Creator;
• account;
• publication; or
• revenue stream

may generate creator revenue.

Creator Monetization Standards provides the specialist requirements.

Payment Eligibility determines whether a transaction or payout can be supported by Media.com and relevant payment infrastructure.

Payments & Restricted Activity provides the specialist requirements.

Account Eligibility concerns whether a person or organization may maintain or use the underlying Media.com account.

Commercial ineligibility should not automatically create account ineligibility.

Media.com's systems should permit states such as:

• CONTENT ALLOWED / COMMERCIAL RESTRICTED
• CONTENT ALLOWED / MONETISATION INELIGIBLE
• CONTENT ALLOWED / PAYMENT UNAVAILABLE
• ADVERTISING INELIGIBLE / PROFILE ACTIVE
• API ACCESS TERMINATED / MEDIA.COM ACCOUNT ACTIVE
• PREMIUM HANDLE RESTRICTED / ORDINARY PROFILE ACTIVE

and comparable combinations.

The following should not automatically generate a Trust & Safety strike:

• Advertisement rejection;
• Monetization ineligibility;
• payment-provider restriction;
• payout hold;
• API licence termination;
• marketplace suspension;
• commercial category restriction;
• Premium Handle ineligibility; or
• another purely commercial eligibility determination.

A strike should require an applicable Rule violation.

Identity Verification establishes specified information about who a person is.

Organization Verification establishes specified information about an organization and, where relevant, who may represent it.

Commercial Verification addresses whether that person or organization may undertake a particular commercial activity.

Commercial Verification may include:

• licence status;
• professional registration;
• corporate information;
• beneficial ownership;
• authority;
• jurisdiction;
• age;
• regulatory eligibility;
• commercial role;
• payout eligibility;
• payment-provider onboarding;
• product authorisation; or
• another relevant qualification.

A verified identity or organization does not establish that the account is legally authorised to provide a regulated product or service.

This distinction must be maintained throughout Media.com's public interface and internal systems.

Even where Media.com verifies a licence or commercial status, that verification should mean only what Media.com expressly states was checked.

It should not imply:

• endorsement;
• product quality;
• financial soundness;
• investment merit;
• safety;
• future regulatory compliance; or
• commercial recommendation.

Media.com may require renewed Commercial Verification where:

• a licence expires;
• regulatory status changes;
• organization ownership changes;
• a regulator imposes restrictions;
• a relevant jurisdiction changes;
• product eligibility changes; or
• another material commercial fact changes.

Commercial participants must not materially misrepresent:

• identity;
• role;
• Beneficiary;
• sponsorship;
• payment relationship;
• commercial interest;
• ownership;
• regulatory status; or
• another material commercial relationship.

A Material Commercial Relationship may include:

• payment;
• sponsorship;
• commission;
• free products;
• free services;
• affiliate compensation;
• ownership;
• revenue sharing;
• equity;
• agency representation; or
• another benefit reasonably capable of affecting how users understand the communication.

Branded Content & Sponsorship Disclosure provides the specialist requirements governing disclosure of paid or materially sponsored publisher content.

Advertising Standards is the specialist Policy governing paid advertising through Media Ads.

Commercial Integrity provides the broader framework for commercial conduct on Media.com.

Creator Monetization Standards governs eligibility to earn through creator revenue products.

Commercial Integrity establishes the underlying distinction between publication access and commercial eligibility.

Payments & Restricted Activity governs payment processing, payouts, restrictions, provider requirements and financial-risk controls.

Commercial Integrity establishes that a payment restriction is not automatically a Trust & Safety violation.

Prohibited & Regulated Goods and Services determines whether specified goods, services and transactions may be facilitated.

Commercial Integrity may impose additional commercial eligibility requirements even where a product category is not globally prohibited.

Media.com may designate commercial activity as:

• PERMITTED
• PERMITTED WITH CONDITIONS
• RESTRICTED
• or
• PROHIBITED

according to factors including: product type; jurisdiction; age; regulatory status; commercial feature; payment eligibility; advertising eligibility; or user-safety considerations.

A category may be:

• PERMITTED FOR EDITORIAL DISCUSSION
• PERMITTED FOR ORGANIC COMMERCIAL INFORMATION
• INELIGIBLE FOR CREATOR MONETISATION
• INELIGIBLE FOR PAYMENT PROCESSING
• INELIGIBLE FOR ADVERTISING
• or
• PROHIBITED FROM TRANSACTION FACILITATION.

These decisions should remain technically distinct.

Commercial participants must not materially deceive users concerning products, services, transactions or commercial relationships.

Specialist Policies may establish more detailed standards.

Where Media.com displays or facilitates a commercial offer, material price information should not be knowingly misrepresented.

Media.com may establish more specific pricing requirements through relevant product terms.

Commercial offerings involving recurring payments should accurately communicate their recurring nature where Media.com controls or facilitates the presentation.

Membership and payment terms may impose more specific requirements.

Objective commercial claims may be subject to substantiation where relevant.

Advertising Standards governs paid-advertising substantiation.

Fraud & Criminal Activity may apply where claims form part of a fraudulent scheme.

Commercial activity involving fraud may result in both:

• commercial restrictions; and
• Trust & Safety enforcement.

Fraud & Criminal Activity should govern the underlying deceptive conduct.

Users must not manipulate commercial systems through artificial or deceptive activity.

Relevant conduct may include:

• fake sales;
• fake purchases;
• fabricated customers;
• false conversions;
• fake creator revenue;
• artificial Memberships;
• artificial Support;
• fake marketplace activity;
• fabricated reviews; or
• false commercial engagement.

Spam, Fake Engagement & Platform Manipulation governs artificial engagement and manipulative platform behaviour.

Commercial benefit may increase the seriousness of the conduct.

Account Integrity & Enforcement Evasion governs attempts to circumvent commercial restrictions through:

• alternate accounts;
• related entities;
• nominee arrangements;
• Agencies;
• payment routes; or
• other deceptive structures.

Corporate relationships should not automatically be treated as evasion.

Media.com may consider:

• ownership;
• management;
• business purpose;
• commercial independence;
• relevant activity;
• timing;
• prior restrictions; and
• other evidence.

Where Media.com introduces creator commerce functionality, this Policy provides the baseline framework until a more specific Policy is adopted.

Creator commerce should require:

• accurate Seller identity;
• eligible products and services;
• accurate material descriptions;
• appropriate rights;
• applicable commercial disclosures;
• payment eligibility; and
• compliance with specialist Policies.

Media.com may charge platform, transaction or service fees for creator commerce.

Fee amount, calculation and settlement should be governed by applicable commercial terms rather than this Trust Center Policy.

Commercial Integrity governs deceptive or abusive conduct connected to the feature.

Ordinary disputes concerning:

• delivery;
• quality;
• timing;
• scope;
• contractual interpretation; or
• customer satisfaction

should not automatically become Trust & Safety matters.

Fraud, prohibited commerce, impersonation or other Rule violations should be handled under the appropriate Policy.

Media.com may provide a marketplace connecting Brands, Sponsors, Creators, Agencies and other commercial participants.

Participants must accurately represent:

• identity;
• authority;
• opportunity;
• compensation where stated;
• commercial relationship;
• deliverables where stated; and
• other material information.

Media.com may establish different marketplace verification levels for:

• Brands;
• Creators;
• Agencies;
• regulated Sponsors; or
• other Marketplace Participants.

A match, ranking, introduction or recommendation generated by Media.com does not mean Media.com:

• endorses the participant;
• guarantees payment;
• guarantees performance;
• guarantees compatibility; or
• guarantees commercial success.

Fake briefs, fake Brands, fabricated Creator metrics, fraudulent opportunities and deceptive payment schemes may violate Commercial Integrity and Fraud & Criminal Activity.

Creators and Brands must not materially misrepresent commercial metrics such as:

• audience;
• reach;
• engagement;
• past campaign performance;
• conversion;
• sales;
• demographics; or
• other material commercial statistics.

Fake Engagement Policies may apply concurrently.

Marketplace fees, commission, settlement, cancellation and contractual obligations should be governed through marketplace-specific commercial terms.

A violation of purely economic contractual terms is not automatically a Trust & Safety violation.

If Media.com permits off-platform transactions, participants remain subject to relevant Rules where Media.com is materially used to facilitate prohibited activity.

Media.com may separately impose contractual rules concerning platform fees or marketplace circumvention.

A purely contractual avoidance dispute should remain distinct from deceptive enforcement evasion.

Media.com may designate selected usernames or handles as Premium Handles subject to additional fees or eligibility requirements.

Unless separate terms expressly provide otherwise, obtaining a Premium Handle should be treated as receiving a platform licence or entitlement to use that handle subject to Media.com's Rules.

It should not automatically create:

• property ownership;
• trademark rights;
• identity rights;
• exclusivity outside Media.com;
• Verified Status; or
• Media.com endorsement.

Premium Handle use must comply with:

• Verification;
• Impersonation & Identity Abuse;
• Copyright & Intellectual Property;
• Fraud & Criminal Activity; and
• other applicable Policies.

Payment for a handle does not override another person's identity or rights.

Media.com may require additional verification before assigning a Premium Handle associated with:

• a prominent person;
• organization;
• trade name;
• regulated profession;
• major brand; or
• another identity-sensitive term.

Media.com may restrict acquisition or use of handles principally intended to:

• impersonate another person;
• materially mislead users;
• extort a rights holder;
• facilitate fraud;
• evade enforcement; or
• otherwise abuse Media.com's identity systems.

Where transfers are supported, they should occur through approved Media.com mechanisms.

Transfer eligibility, fees and economic rights should be established by separate Premium Handle Terms.

Media.com may provide commercial access to:

• Source Information;
• provenance records;
• public profile data;
• publication metadata;
• content feeds;
• APIs;
• analytics; or
• other licensed data products.

Commercial API use may require:

• account approval;
• organization Verification;
• licence acceptance;
• product selection;
• permitted-use specification;
• payment eligibility;
• usage limits; or
• other requirements.

API Licensees must not use Media.com commercial access to:

• deceive users about source;
• falsely imply endorsement;
• misrepresent provenance;
• access information beyond authorised scope;
• evade access controls;
• circumvent billing;
• facilitate prohibited activity;
• violate privacy requirements; or
• otherwise abuse the service.

An API account may be restricted for ordinary contractual reasons including:

• unpaid invoices;
• quota limits;
• expiry;
• product changes;
• licensing restrictions; or
• commercial termination.

These do not automatically constitute Trust & Safety violations.

Fraudulent circumvention or misuse may.

Where commercial products expose Source Attribution or Provenance Information, users should be able to distinguish:

• publisher-declared provenance;
• technically observed provenance;
• Media.com-verified provenance; and
• other provenance states.

API licensing must not transform provenance into a guarantee of factual truth.

Businesses must not misrepresent Media.com's Verification as:

• a product endorsement;
• regulatory approval;
• financial approval;
• credit assessment;
• investment recommendation; or
• guarantee of quality.

Commercial Integrity provides the baseline framework for fundraising unless a specialist Policy applies.

Media.com may require enhanced:

• identity Verification;
• beneficiary transparency;
• organization Verification;
• payment review; or
• charitable-status verification.

Participants must possess the rights and authority reasonably necessary to commercially use:

• intellectual property;
• content;
• brands;
• personalities;
• data;
• licences; or
• other assets involved in the relevant commercial activity.

Copyright & Intellectual Property governs substantive rights disputes.

Commercial Integrity may separately determine whether disputed material remains eligible for monetization, commerce or other commercial use.

Commercial features must operate consistently with Privacy & Personal Information.

Eligibility for advertising, marketplace, payment or API functionality does not create permission to misuse personal information.

Commercial use of sensitive personal information may be restricted independently of whether the information can otherwise lawfully appear on Media.com.

Advertising and Privacy Policies may impose specialist requirements.

Commercial participation involving Minors may receive enhanced restrictions.

Media.com's systems should distinguish:

• ACCOUNT AGE ELIGIBILITY
• from
• COMMERCIAL AGE ELIGIBILITY.

Media.com may require Adult status for:

• Creator payouts;
• certain contracts;
• regulated commerce;
• age-restricted products;
• selected payment features; or
• other commercial functionality.

A commercial relationship does not excuse conduct prohibited by Media.com's Safety Policies.

Where a commercial activity involves serious Safety violations, the relevant specialist Safety Policy should take precedence for the underlying harm.

Media.com may restrict commercial activity that unfairly or deceptively exploits people experiencing circumstances such as:

• serious illness;
• financial distress;
• bereavement;
• addiction;
• disaster;
• disability;
• crisis; or
• comparable vulnerability.

Advertising Standards may impose more specific requirements for paid promotion.

Commercial Integrity should not turn Media.com into a general adjudicator of private contractual disputes.

Ordinary commercial disagreements should remain outside Trust & Safety unless conduct independently involves a relevant Rule violation.

A breach of:

• Marketplace Terms;
• API Terms;
• Creator Monetization Terms;
• Media Ads Terms;
• Premium Handle Terms;
• payment terms; or
• another commercial agreement

does not automatically constitute a Trust & Safety violation.

Where the same conduct is also fraudulent, deceptive, abusive or otherwise prohibited, separate Policy enforcement may apply.

Economic and contractual matters should generally be governed outside the Trust Center.

Relevant terms may govern:

• platform fees;
• revenue share;
• subscription fees;
• payout schedules;
• reserves;
• refunds;
• chargebacks;
• advertising spend;
• marketplace commissions;
• API pricing;
• handle fees;
• licences;
• renewal;
• contractual warranties;
• liability; and
• governing law.

Commercial activity may be treated differently according to jurisdiction.

Media.com may maintain separate operational requirements concerning:

• licensing;
• financial products;
• health services;
• political advertising;
• gambling;
• alcohol;
• consumer protection;
• taxation;
• age restrictions;
• payments; or
• other regulated matters.

Potential Commercial Integrity concerns may come to Media.com's attention through:

• user reports;
• advertiser review;
• payment information;
• marketplace activity;
• Verification;
• regulatory information;
• monetization signals;
• transaction patterns;
• account relationships;
• API usage;
• rights complaints; or
• other reasonable methods.

No single signal automatically establishes a violation.

When reviewing Commercial Integrity issues, Media.com may consider:

• actor identity;
• commercial role;
• Beneficiary;
• authority;
• commercial relationship;
• product or service;
• jurisdiction;
• regulatory status;
• payment eligibility;
• age;
• material claims;
• disclosures;
• account relationships;
• commercial history;
• fraud indicators;
• prior restrictions;
• user harm;
• applicable specialist Policies; and
• other reasonably relevant circumstances.

Media.com's systems should support distinctions including:

• COMMERCIALLY ELIGIBLE
• COMMERCIALLY ELIGIBLE WITH CONDITIONS
• ADDITIONAL COMMERCIAL VERIFICATION REQUIRED
• SPECIFIC COMMERCIAL FEATURE RESTRICTED
• MONETISATION RESTRICTED
• PAYMENT RESTRICTED
• ADVERTISING RESTRICTED
• MARKETPLACE RESTRICTED
• API ACCESS RESTRICTED
• PREMIUM HANDLE RESTRICTED
• and
• COMMERCIAL ACCESS PERMANENTLY REMOVED.

Within the Commercial Integrity family:

• Advertising Standards should ordinarily control paid advertising.
• Branded Content & Sponsorship Disclosure should ordinarily control commercial relationship disclosure in publisher content.
• Creator Monetization Standards should ordinarily control creator earning eligibility.
• Payments & Restricted Activity should ordinarily control payment processing and payout restrictions.
• Prohibited & Regulated Goods and Services should ordinarily control whether specified products, services or transactions may be commercially facilitated.

More than one specialist Policy may apply to the same commercial activity.

For example, a Creator promoting a regulated financial product through a sponsored affiliate publication may be subject to:

• Commercial Integrity;
• Branded Content & Sponsorship Disclosure;
• Creator Monetization Standards;
• Prohibited & Regulated Goods and Services;
• Advertising Standards where applicable;
• Payments & Restricted Activity where payments are involved; and
• any relevant non-commercial Media.com Policies.

Compliance with one does not automatically satisfy the others.

Where multiple Policies apply:

1. identify the underlying conduct;
2. apply the specialist Policy governing each dimension;
3. apply the stricter applicable legal or safety requirement where necessary;
4. avoid duplicative punitive enforcement for the same conduct where one coherent action adequately addresses it; and
5. preserve separate eligibility consequences where different platform systems are affected.

Content & Conduct Standards applies platform-wide.

Commercial Integrity is the more specific umbrella for the commercial dimension of conduct.

Where a purely commercial issue is addressed more specifically by Commercial Integrity, this Policy should ordinarily control that dimension.

A specialist Safety Policy should control the underlying safety violation.

Commercial Integrity may additionally determine whether commercial privileges should be restricted.

Fraud, impersonation, account abuse, fake engagement and enforcement evasion should be assessed under their respective specialist Policies.

Commercial Integrity may apply additional commercial consequences.

False or misleading factual claims may be governed by applicable Content Integrity Policies.

Commercial use of the same claim may trigger stricter requirements under Advertising Standards or another commercial Policy.

Where Media.com determines that Commercial Integrity requirements are not satisfied, it may:

• require information;
• require Commercial Verification;
• require disclosure;
• restrict a category;
• restrict Advertising;
• restrict Monetization;
• restrict Payments;
• restrict marketplace access;
• restrict API access;
• restrict Premium Handle use;
• remove a commercial listing;
• suspend a commercial feature;
• permanently remove commercial privileges; or
• apply account-level enforcement where an independent serious Policy violation warrants it.

Media.com is not required to apply measures sequentially.

Commercial enforcement should ordinarily be targeted to the affected commercial function where that adequately addresses the issue.

Examples include:

• ADVERTISEMENT REJECTED / PROFILE REMAINS ACTIVE
• MONETISATION SUSPENDED / PUBLISHING REMAINS ACTIVE
• PAYOUT HELD / CONTENT REMAINS ACTIVE
• MARKETPLACE ACCESS REMOVED / ORDINARY ACCOUNT REMAINS ACTIVE
• API LICENCE TERMINATED / PROFILE REMAINS ACTIVE.

Broader immediate enforcement may be appropriate for serious activity including:

• major fraud;
• trafficking;
• deliberate sanctions evasion;
• large-scale payment fraud;
• serious commercial impersonation;
• repeated coordinated enforcement evasion;
• malicious commercial manipulation; or
• another severe underlying Rule violation.

Where Media.com materially restricts commercial functionality, we will ordinarily explain:

• the affected commercial feature;
• the relevant Rule or Policy;
• the restriction;
• whether remediation is available; and
• the applicable review process.

Media.com may limit technical or investigative detail where disclosure could facilitate circumvention, fraud or security abuse.

Commercial decisions may be reviewed through different mechanisms.

These may include:

• Trust & Safety appeal;
• Advertising review;
• Monetization appeal;
• payment review;
• Marketplace review;
• Verification review;
• API support or contractual review; or
• another product-specific process.

The process should correspond to the nature of the decision.

Some commercial restrictions may arise directly from:

• law;
• regulators;
• payment providers;
• financial institutions;
• card networks;
• sanctions;
• rights holders; or
• another external requirement.

Media.com may be unable to reverse such restrictions through its ordinary appeals process.

Media.com may maintain appropriate records concerning:

• commercial eligibility;
• Verification;
• licences;
• commercial roles;
• payment status;
• marketplace participation;
• API access;
• Premium Handles;
• commercial restrictions;
• reviews;
• appeals; and
• other relevant matters,

subject to applicable privacy and retention requirements.

Media.com may publish aggregate information concerning commercial enforcement, advertising, marketplace integrity or other commercial activity where appropriate.

Transparency reporting should not expose confidential commercial or personal information without an appropriate basis.

This Policy applies as a baseline to future commercial products even where a product-specific Policy has not yet been published.

Media.com should assess whether a standalone specialist Policy becomes appropriate as a product develops.

Media.com should consider creating a specialist commercial Policy where a new commercial product develops:

• distinct safety or integrity risks;
• substantial regulatory complexity;
• materially different eligibility requirements;
• significant user-facing obligations; or
• sufficient scale to justify separate Rules.

Until more specific Policies are adopted, this Commercial Integrity Policy should provide baseline Trust Center coverage for:

• Creator commerce;
• brand and Creator marketplaces;
• Premium Handles;
• Source API and commercial data licensing; and
• other unallocated commercial revenue products.

This Policy should be read together with:

• Content & Conduct Standards;
• Advertising Standards;
• Branded Content & Sponsorship Disclosure;
• Creator Monetization Standards;
• Payments & Restricted Activity;
• Prohibited & Regulated Goods and Services;
• Verification;
• Fraud & Criminal Activity;
• Account Integrity & Enforcement Evasion;
• Spam, Fake Engagement & Platform Manipulation;
• Impersonation & Identity Abuse;
• Copyright & Intellectual Property;
• Source Attribution & Provenance;
• Privacy & Personal Information;
• Age Requirements & Age Assurance;
• Human Exploitation & Trafficking;
• Civic & Election Integrity; and
• other applicable Media.com Policies and commercial terms.

Media.com's commercial Policies establish platform standards.

Separate contractual terms should establish the economic and legal terms of particular commercial products.

The existence of a Trust Center Policy should not eliminate the need for appropriate contractual terms.

Version 1.0 is the initial standalone Commercial Integrity Policy establishing Media.com's umbrella framework for commercial conduct, commercial actors and roles, Content, Commercial, Monetization, Payment and Account Eligibility, Commercial Verification, specialist Policy precedence and regulated commercial activity.