Knorr’s campaign for Gen Z daters drives Desire at Scale For 93% of Gen Z, cooking is the ultimate green flag on a dating profile. Discover how Knorr used this insight in a social-first influencer campaign that embedded the brand authentically in Gen Z dating culture to drive growth. For Knorr, its green flag logo is a signpost of quality. For modern daters, a green flag is a great reason to swipe right. To explore how Knorr could use this insight to connect with Gen Z dating culture, the brand carried out a set of user surveys with the world’s most downloaded dating app. “Red flags and green flags are a universal filter for daters, creating thousands of comments and social posts,” says Nicky Neerscholten, Global Head of Digital & Masterbrand Knorr. “But dating rules are confusing for 98% of Gen Z. Even splitting the bill can divide opinion, so we decided to find out the best green flags to have on a profile.”