WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.

The new features include paid channel subscriptions, promoted channels in the Discovery directory, and advertisements within Status, WhatsApp’s version of Instagram Stories.

This has not been received well considering WhatsApp's mantra is "No ads! No games! No gimmicks!". It will be interesting to see how people feel once the rollout of these new features start.

News.com.au

WhatsApp’s shock ‘no ads’ backflip leaves users fuming

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