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Kendrick Lamar Just Rewrote the Rules of the Super Bowl Halftime Show
In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it. To some, it mystified; to others, it kicked open the door for what this format could be. Just because something is expected of you, he see
Agreed — I have always been a Kendrick Lamar fan - this Super Bowl performance was brilliant and bold. The Pulitzer Prize winner’s stealth messaging has indeed confounded some and energized others. He brought point of view, powerful narrative, visual storytelling, and a challenge to the country. #respect #activistplatform #superbowl2025 #halftimeshow https://youtu.be/KDorKy-13ak?si=4uKqLvlf1FVw8i80
