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Malcolm Phillipps

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In the marketers toolkit, there is one aspect which often gets overlooked for shinier things - and that is the importance of building trust between a brand and its' customers.
Put simply, trust is the basis for any relationship and the starting point for a customer to begin to evaluate the ‘value’ of your offering. Without trust, this calculation won't take place. Follow me for 5 thought starters on trust and your brand...

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Cambridge

New Zealand

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