We are one of the world's largest and most global consumer goods companies with 3.4 billion people using our products every day.

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Rexona turned sports partnerships into marketing gold (and growth)

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Knorr’s campaign for Gen Z daters drives Desire at Scale

For 93% of Gen Z, cooking is the ultimate green flag on a dating profile. Discover how Knorr used this insight in a social-first influencer campaign that embedded the brand authentically in Gen Z dating culture to drive growth.

For Knorr, its green flag logo is a signpost of quality. For modern daters, a green flag is a great reason to swipe right. To explore how Knorr could use this insight to connect with Gen Z dating culture, the brand carried out a set of user surveys with the world’s most downloaded dating app.
“Red flags and green flags are a universal filter for daters, creating thousands of comments and social posts,” says Nicky Neerscholten, Global Head of Digital &amp; Masterbrand Knorr.
“But dating rules are confusing for 98% of Gen Z. Even splitting the bill can divide opinion, so we decided to find out the best green flags to have on a profile.”

How Unilever’s Dove and Clear are seeing success with advanced scalp care solutions and dandruff treatments that combine efficacy with sensorial appeal.

Unilever.com

The skinification of scalp care: Unilever’s expertise delivers on demand

The skinification of scalp care: Unilever’s expertise delivers on demand.

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