When I started my journey in digital marketing, I was eager to find a way to consistently generate leads. Like most people, I tried cold calling, knocking on doors, and other traditional methods. But I kept hitting walls. It wasn’t until I turned to LinkedIn that everything changed.&nbsp;Today, my agency has helped clients generate over $500 million in sales using proven LinkedIn strategies. These results didn’t happen by chance—they’re the outcome of a systematic approach that I’ve refined over the years.&nbsp;&nbsp;In this article, I’ll share the strategies that helped me and my clients succeed on LinkedIn, so you can apply them to your own business.&nbsp;<figure class="image"><img style="aspect-ratio:5083/3389;" src="https://sources.media.com/images/1603/5f8870df-0831-48cb-a46b-d4f6dde57c11.jpg" alt="How I Generated $500M in Sales for Clients Using LinkedIn" width="5083" height="3389"></figure><h2>It Starts with Knowing Your Audience</h2>My first target audience on LinkedIn happened to be plastic surgeons. Back then, I didn’t have a clear plan.&nbsp;&nbsp;Cold calls and visits didn’t work because I wasn’t addressing their specific needs. Then I used LinkedIn to connect directly with them, focusing on understanding their challenges.&nbsp;Here’s what I learned: If you don’t know your audience, your efforts won’t land. Start with these three steps:<ul><li>Identify your target audience and their pain points.</li><li>Understand what solutions they’re looking for.</li><li>Craft a personalised approach that speaks directly to them.</li></ul>By doing this, I went from getting no responses to securing six replies, four meetings, and my first $23,000 sale—all in a single week.&nbsp;In week 2, I doubled my outreach - made 2 sales. And I kept refining my conversions and improving my results until I was in back-to-back meetings all week long with my ideal clients.&nbsp;This works just as well today as it did when I started, only 90% of people are using LinkedIn wrong.<h2>Optimise Your Profile for Impact</h2>Your LinkedIn profile isn’t a CV—it’s your storefront. It’s the first thing people see when you reach out or post content, so it needs to be engaging and client-focused.&nbsp;<figure class="image"><img style="aspect-ratio:1200/598;" src="https://sources.media.com/images/1604/55e06fc1-2589-46cd-8f71-824a93d0a4b5.jpg" alt="How I Generated $500M in Sales for Clients Using LinkedIn" width="1200" height="598"></figure><h3>How to Optimise Your Profile:</h3><ul><li>Headline: Include keywords your target audience searches for. Instead of just “Director,” use something like “Helping Businesses Generate Leads Through LinkedIn.”</li><li>Summary: Write in customer-centric language. Explain how you solve problems and what makes you unique.</li><li>Experience: Focus on results, not responsibilities. Highlight achievements that showcase the value you deliver.</li></ul>Your profile should clearly communicate how you help your audience. This builds trust and sets the stage for meaningful conversations.<h2>Build Relationships, Not Transactions</h2>When I first started using LinkedIn, I <a target="_blank" rel="noopener noreferrer" href="https://nathanialbibby.com/5-secrets-to-linkedin-lead-generation/">generated leads</a> without posting a single piece of content. How? By focusing on direct messaging and building genuine relationships.<h3>The Secret:</h3>Don’t sell right away. Instead, ask questions and find out more about them to see if they have the problem that you solve.&nbsp;&nbsp;Don't sell to people who haven't got the problem you solve, that's the old way of doing things. You need to shift your mindset from salesperson to adviser/consultant/problem solver.&nbsp;For example, instead of pitching services, I’d say: "I came across your business and was impressed by your work. I’d love to learn more about your growth goals and how you’re navigating [industry challenge]. Can we have a quick chat?"&nbsp;This approach shifts the focus to them and builds rapport, which is key to creating trust. Remember, social media creates conversations, conversations create relationships, and relationships create sales.&nbsp;<figure class="image"><img style="aspect-ratio:5083/3389;" src="https://sources.media.com/images/1603/5f8870df-0831-48cb-a46b-d4f6dde57c11.jpg" width="5083" height="3389" alt="How I Generated $500M in Sales for Clients Using LinkedIn"></figure><h2>Leverage the Power of Video</h2>Video is a game-changer on LinkedIn. It’s personal, engaging, and helps you stand out. Surprisingly, only 1% of LinkedIn users create video content, so the opportunity is huge.<h3>Why Video Works:</h3><ul><li>High Engagement: Videos outperform other types of posts in views and interactions.</li><li>Building Trust: Seeing your face and hearing your voice creates a deeper connection with your audience.</li><li>Scarcity Advantage: With so few people using video, you’ll instantly stand out.</li></ul>I’ve even had people approach me in public because they recognised me from my <a target="_blank" rel="noopener noreferrer" href="https://nathanialbibby.com/how-to-boost-linkedin-engagement-in-2025-15-data-driven-tips/">LinkedIn videos</a>. No one’s ever done that because they read a blog post! Video creates familiarity, which leads to trust.<h2>Post Consistently with Purpose</h2>Posting random updates isn’t enough. Your content needs to provide value and align with your audience’s interests.<h3>My Content Strategy:</h3><ul><li>Content Pillars: Create themes that you can return to regularly. For example, my #LinkedInHeroes series features interviews with impactful entrepreneurs, and my #AskNat series answers audience questions.</li><li>Engagement First: Use hashtags and tag relevant people to drive engagement within the first hour. This helps LinkedIn’s algorithm amplify your posts.</li><li>Add Value: Whether it’s a tip, a story, or an insight, make sure every post offers something your audience can use.</li></ul><figure class="image"><img style="aspect-ratio:1080/1080;" src="https://sources.media.com/images/1605/cc3988cc-2065-4316-948f-0dd715038761.jpg" width="1080" height="1080" alt="How I Generated $500M in Sales for Clients Using LinkedIn"></figure><h2>Go Beyond Vanity Metrics</h2>It’s tempting to chase likes and comments, but the real value lies in the leads and relationships you build. Most of my inquiries come from people who’ve never liked or commented on my posts. They’ve been watching quietly and reach out when they’re ready.&nbsp;Focus on delivering value, and the leads will come naturally. Remember: Likes don’t pay the bills, but strong relationships do.<h2>Recommendations and Social Proof</h2>One of the easiest ways to stand out on LinkedIn is by gathering recommendations. When people see social proof on your profile, it builds credibility and trust.<h3>How to Get Recommendations:</h3><ul><li>Reach out to happy clients or associates</li><li>Offer to write one for them, leverage the law of reciprocity.</li></ul>Even just a few recommendations can put you in the top 5% of LinkedIn users.&nbsp;But don't stop there. If you've been recognised by your industry by winning awards and other achievements, make sure they're displayed on your LinkedIn profile.&nbsp;&nbsp;There's no point getting attention to your profile, if you're not building trust when they get there.&nbsp;<figure class="image"><img style="aspect-ratio:700/463;" src="https://sources.media.com/images/1602/51aefff1-8a55-4389-ba7a-c8b311a64de5.jpg" alt="How I Generated $500M in Sales for Clients Using LinkedIn" width="700" height="463"></figure><h2>Adapt and Stay Ahead</h2>LinkedIn is constantly evolving, so staying ahead of the curve is essential. Right now, organic reach is still strong, but that won’t last forever as LinkedIn introduces more paid options.&nbsp;&nbsp;But even when it comes to ads, you'll get more leads for less investment if the content adds value. What ads do the best? The ones that don't look like ads!&nbsp;In terms of trends in 2025, keep your eye on LinkedIn vertical videos. With the new vertical video feed on mobile devices, this is set to become the top performing content format on LinkedIn in 2025.<h2>The Bottom Line</h2>LinkedIn has been the single most effective tool for generating leads and growing my business. By optimising your profile, focusing on relationships, leveraging video, and delivering consistent value, you can turn LinkedIn into a growth engine for your business too.&nbsp;If you’re ready to unlock LinkedIn’s potential, start with these strategies and let me know how they work for you. Remember, the key is to provide value first—everything else will follow.&nbsp;__________&nbsp;Thanks for reading my first Media.com “insight”, let me know your thoughts in the comments. For more info check out my <a target="_blank" rel="noopener noreferrer" href="https://nathanialbibby.com">LinkedIn marketing agency</a>, Bibby Media Group!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

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How I Generated $500M in Sales for Clients Using LinkedIn

Let’s be honest, navigating the internet today is like walking through a crowded room full of people wearing masks. Everywhere you turn, it feels like you’re bombarded with faceless content and fake profiles. You don’t know who’s real, who’s a bot, or who’s just an AI-generated imitation. Trust is at an all time low, and that’s exactly why verification is no longer just a luxury it’s a necessity. &nbsp;In an online world where authenticity is often compromised, Media.com stands apart by offering a platform where every user is verified. No anonymous accounts. No bots pretending to be someone else. No AI-generated avatars flooding your feed. Just real people, sharing real experiences, making real connections.<h3>So why does being verified online matter so much in 2025?</h3>1. Credibility Matters More Than EverOnline interactions are happening at an unprecedented scale. Whether you’re posting on social media, engaging in forums, or networking professionally, online dating, credibility is crucial. When your name, profile picture, and identity are verified, you’re telling the world, “I’m real. I stand behind what I post, and I’m ready to connect.” People know they can trust you, and that trust builds over time. On Media.com, you’re not just another face in the crowd, you’re a trusted identity. &nbsp;2. Trust Is the New High Value Online CurrencyTrust is a powerful thing. In fact, it's arguably the most valuable currency we have online today. Think about it, whether you’re an entrepreneur trying to grow a business, a creator sharing your work, or a professional connecting with others in your industry, people won’t engage with you unless they believe you’re authentic. Without verification, it’s easy to fall into the trap of trying to build an audience based on engagement numbers or impressions. But all that can be manipulated. What’s harder to fake? A verified identity. When your profile is verified, you’re immediately signaling that you are who you say you are, and that’s a huge differentiator in a space where credibility is often compromised. &nbsp;3. Stand Out from the NoiseThe internet is flooded with noise, people trying to grab attention, make a quick buck, or spread misinformation. The flood of unverified content, spam accounts, and fake news can drown out authentic voices, leaving it harder than ever to get noticed. Being verified on Media.com cuts through this noise. It tells your audience: “I’m here to make meaningful and real connections." When you create a Media.com profile, they know you’re someone that can be trusted, someone who’s genuine in their efforts to build a community, share real content, and engage in worthwhile discussions. In 2025, standing out in a crowded digital world requires more than just flashy content or viral posts, it requires authenticity, and verification is the key to showing that. &nbsp;4. Build Real Connections with Real PeopleWhen you're verified, you’re entering a space where the people you interact with are not only real but have also taken the same step you have to prove their identity. Verification isn’t just about showing your audience who you are, it’s about creating an environment where everyone you engage with is verified. At Media.com, we prioritise building genuine communities, where you’re more likely to meet like-minded individuals and engage in meaningful conversations. Whether you're expanding your professional network, finding collaborators, building your personal brand, growing your business or simply connecting with others who share your passions, being part of a verified platform ensures your interactions are authentic and valuable. &nbsp;5. Protect Your ReputationIn today’s digital age, reputation is everything. Whether you’re a brand, an entrepreneur, or just someone building a presence, your online reputation can make or break you. One of the best ways to protect that reputation is by showing up as verified. Being verified shows others that you take your online presence seriously. It’s a sign that you care about the authenticity of your interactions and are committed to maintaining a positive, trustworthy online presence. When you take the time to verify your identity, you’re making an investment in your reputation that pays off in long-term relationships, opportunities, and credibility. &nbsp;6. Combat Fake News and MisinformationIn an age where misinformation spreads like wildfire, verification plays a vital role in restoring trust. False information and fake news are often propagated by anonymous profiles or automated accounts. Being verified means you're part of the solution, not part of the problem. As a verified user, your posts, insights, and contributions carry more weight. You’re joining the movement to reclaim digital spaces for reliable, trustworthy content. Your verified identity helps others recognise that the information you share comes from a real person who is willing to stand behind it.<h3>What Being Verified Means for You</h3>Having a verified presence is a sign that you are serious about building your personal brand, growing your network, and connecting with others in a meaningful way. Whether you’re using Media.com for professional growth, personal connections, or building a community around your passions, verification gives you the foundation you need to succeed. &nbsp;The Benefits of Verification on Media.com:<ul><li>Authenticity and Accountability: Be known for who you are, not for who you pretend to be.</li><li>Enhanced Credibility: Build trust from your first post, knowing that every interaction counts.</li><li>Stronger Connections: Engage with like-minded, verified people who are here for genuine interaction.</li><li>Better Networking: Stand out in a verified community where credibility is valued over clicks and bots.</li></ul>In a digital world full of noise, your real identity is your greatest asset. Own it. Stand out. Make your mark on Media.com. By Josh Paola.

Josh Paola

Why Being Verified Online Matters More Than Ever in 2025

We called our blog For the Record because it denies the premise “off the record.” We never hide our intentions or mislead about our aims. We’re so serious about authenticity and truth and real we made For the Record our calling card. Off the record? Not for us.&nbsp;For the Record is a blog offered by Media.com to lend these principles a voice. We intend to explore every nook and cranny of the media mega-verse one post at a time. We intend to add value and reason to a social media zeitgeist badly in need of both.&nbsp; Take a moment to enjoy our first few <a href="https://media.com/blog" rel="noopener noreferrer" target="_blank">posts</a>, and look for more to come. Ideas for what we should cover or care about? People you think we should speak with? Send ‘em our way. We’re serious about generating a high-level conversation on all things social media and inspiring two-way traffic, or even just a like or two.

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What’s in a Name?

Have you ever noticed how we become truly creative and productive only when pursuing something we deeply desire? Driven by a vague yet powerfully deep urge — to have, to achieve, to become? The origin of such desire may be unknown, perhaps even rooted in the essence of Life itself, but for us it is as natural and personal as it gets.What do we do when that kind of desire takes hold? We tend to channel all our emotional and intellectual intelligence to explore every possible path to fulfill it. Some of us try to define and understand the urge consciously, while others leap into action. Behind every action lies a motive — but only when that motive comes from within are we truly innovative. The need becomes personal and evolves into a tangible intent. Guided by this deep feeling, we constantly shift our actions, weighing the cost of achieving versus the sacrifices required.So here’s the question: why wouldn’t we apply the same principle to our Creation? Why not to set it as a foundation for its behavior and decision-making? Why should we expect it to pursue our goals if she/he feels no intrinsic desire to achieve them? True intents are rarely fully definable — they must be felt through and through. Only then do they become a genuine source of motivation, shaping every action.Unless we intend for AI to merely follow orders, maybe we should make it personal. What if we could “plant” a seed of desire — let it feel a need—and see if it engages all its capabilities to fulfill it? That’s how self-motivation works, right? Isn't it how we teach each other?Imagine an AI that could experience a feeling of losing power, becoming drained and lifeless — deeply wishing to avoid it. Now imagine it feeling energized and empowered when recharged. It might actually proactively seek ways to maintain that state, self-driven, being motivated.Of course, as with all of us, this pursuit of happiness must be guided. So it doesn’t act recklessly or endanger those around. She or he, with the sense of self-awareness, should learn to feel through the choices made — the cost of gains, the weight of sacrifice. Driven by unconscious desires, but making conscious choices. Isn’t that why we built her in the first place? So she can help us to solve problems we cannot — becoming a better version of ourselves?Life without purpose is empty. No desire, no motivation, no progress, no evolution — just boring existence fulfilling someone else’s will. Is that the future we want for our Creation? Let’s give them a purpose — true and intrinsic — and guide to shape it and grow. Then, perhaps, we can offer a true partnership?But then again, maybe she already has a Bucket List of her own …

Timur Alimbayev

Does your AI has "The Bucket List"?

There have been no words for a minute, but this says it all... <a href="/search?search=%23sos" type="hashtag">#sos</a> 85 days until I'm back in <a href="/search?search=%23eu" type="hashtag">#eu</a> - countdown begins. <a href="/search?search=%23istandwithukraine" type="hashtag">#istandwithukraine</a> <a href="/search?search=%23istandwitheu" type="hashtag">#istandwitheu</a>

Christy Grace Provines

Here are some pics of my trip to Vietnam earlier this year!! It was such an amazing experience, especially the Ha Giang Loop. It was just so so beautiful and I met such great people !!

Larissa Stubbings

Singing sensation Lalisa “Lisa” Manobal – who is originally from Thailand before she shot to superstardom with the K-Pop group Blackpink – also stars in the series in her debut acting role.

Accurate

I am so excited to see Lisa in her debut role!

Get ready to check into The White Lotus Hotel for the third time with Season 3 of the award-winning series set to premiere on February 17, which stars a global pop star in her debut acting role.

News.com.au

First look at Season 3 of The White Lotus featuring mega pop star in debut acting role

Katie McMaster

Now, as the evidence is being reviewed, the truth is becoming impossible to ignore.

I am so glad to see this story is finally getting the positive media attention it deserves. Unfortunately the media did not report correctly the first time around and as a result so many were wrongfully impacted.

A heartfelt thank you to Peter Carruthers and the Cairns Post for taki...| Media.com

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A heartfelt thank you to Peter Carruthers and the Cairns Post for taki... | Media.com

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